ITC- Doing Things Differently

The Bottom of the Pyramid theory may have found many takers in corporate board rooms across the world, but clearly there are some that are still to be converted, as can be seen from FMCG major ITC Ltd’s recent foray into the premium personal care and food segment Already sitting on a heavy pile of cash on the back of impressive growth figures over the past decade, the Kolkata headquartered firm has chosen to stick to its tested strategy .. Continue reading >>